AI in CRM

For years, Customer Relationship Management (CRM) systems have relied on automation to streamline repetitive tasks. From scheduling reminders to sending standardised follow-ups, automation has undoubtedly saved time. But the future of CRM is moving beyond these rule-based efficiencies. We are entering an era of Human-AI collaboration, where Agentic AI acts less like a tool and

“AI will revolutionise your CRM and solve all your sales problems!”  Sound familiar? The hype is everywhere, but the reality is more nuanced.  Here are the biggest myths I hear every week – and the truth behind them. Myth 1: AI will automate your entire sales process Reality: High-touch B2B sales still rely on human