There’s a mistake we see in a lot of CRM implementations. The system goes live. The vendor runs a one-hour training session (maybe two). Everyone nods along, everyone gets a PDF, and then everyone goes back to their desk and forgets most of it by Friday. Six months later, adoption is patchy, the data’s a […]
Why “We’ll Train Everyone on the New System” Almost Always Fails Read More »
Quick question: who within your business actually owns your CRM? It’s a simple question, but it catches many organisations off guard. Ownership is not the same as usage, and it is not the person who helped set the system up in the past. It means having a named person who is accountable for keeping the
Who Actually Owns Your CRM? Read More »
You’ve decided to implement a new CRM. Or an ERP. Or another core business system. The vendor assigns a project manager. They seem organised. They send timelines and Gantt charts. They run weekly stand-ups. So you’re sorted, right? Hrm… not quite. The vendor PM is not on your side of the table Here’s the part
Why Every CRM Project Needs a Client-Side Project Manager Read More »
AI is everywhere right now, and it comes with a lot of noise: big promises, quick-fix messaging and pressure to move fast. Businesses shoulnd’t be asking whether AI matters (we know it does!), they should be asking whether the right foundations are in place before they start relying on it. That was the focus of
AI, Digital Transformation & GDPR – Cutting Through The Noise Read More »
You’ve invested in AI for your CRM – the vendor promised big results, but six months later you’re asking yourself: is it actually working? 🤔 Here’s the problem. Most businesses still use traditional CRM metrics to judge AI performance – things like calls logged, emails sent, or tasks completed. But those numbers don’t reflect true
Is Your CRM AI Paying Off? The ROI Reality Check Read More »
Everyone wants AI-powered insights from their CRM – but here’s the uncomfortable truth: most databases are running on rubbish data. When you feed bad data into AI, you get bad recommendations. That can mean wasted time, unreliable suggestions, and even embarrassing missteps that hurt your business. AI learns from patterns in your CRM, so if
Don’t Let Dirty CRM Data Ruin Your AI Insights Read More »
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Introduction: The Million-Euro Mistake There’s a dirty secret in the business technology world that nobody talks about: most large organisations have CRMs that simply aren’t working. These aren’t small businesses that picked the wrong platform – these are established companies that invested hundreds of thousands, sometimes millions, in sophisticated systems that promised to transform their
The Half-Done CRM: Why Your Expensive System Isn’t Delivering (And How to Fix It) Read More »
The CRM market is booming, and that’s both a blessing and a curse. With dozens of platforms promising to revolutionise your business operations, the choice has never been more overwhelming – or more critical to get right, particularly with so many organisations implementing long-term AI strategies and the fact that an organisation’s CRM will feed
AI is transforming how sales teams work, and many CRM providers are racing to add “intelligent” features across the board. But while the technology is powerful, the way AI delivers value depends entirely on the type of sales you’re running. Treating B2B and B2C sales as identical when it comes to AI isn’t just an
Why a One-Size-Fits-All Approach to AI in CRMs Could Cost You Read More »